Legal Document · Data Protection & Privacy
liv18 Privacy Policy — Your Data, Your Rights
At liv18, the privacy and security of every player in Bangladesh is a core commitment, not an afterthought. This Privacy Policy explains in plain, formal English exactly what personal data we collect, why we collect it, how we use it, who we share it with, and how you can exercise your rights under our data protection framework.
Our Commitment
Six Core Privacy Principles
Every decision liv18 makes about your personal data is guided by the following six principles. We believe transparency builds trust, and trust is the foundation of a safe online betting experience for players across Dhaka, Chittagong, Sylhet, and beyond.
Transparency
We tell you clearly and in plain English what data we collect, why we need it, and how long we keep it. There are no hidden data practices on the liv18 platform. This Privacy Policy is published openly and updated whenever our practices change.
Purpose Limitation
Data collected for one purpose — for example, processing your bKash withdrawal — will not be repurposed for unrelated activities. We collect only what is necessary to operate the liv18 platform safely and in compliance with our legal obligations.
Data Minimisation
liv18 requests only the minimum personal information required to deliver our services. We do not ask for data we do not need. Where anonymised or aggregated data can serve the same purpose as identifiable data, we use it in preference.
Security
All data transmitted between your device and liv18's servers is protected by 256-bit SSL/TLS encryption. Stored data is protected by layered access controls, encrypted at rest, and accessible only to authorised personnel who require it to perform their role.
Your Rights
You have clear rights over your personal data, including the right to access it, correct inaccuracies, request deletion, and object to certain types of processing. liv18 provides straightforward mechanisms to exercise each of these rights at no cost to you.
Retention Limits
We do not hold your personal data for longer than is necessary. Each category of data has a defined retention period based on operational necessity and legal requirements. When a retention period expires, data is securely deleted or anonymised.
What We Collect
Categories of Personal Data Collected
The table below summarises each category of personal data that liv18 may collect, the reason we collect it, and the legal basis on which we process it.
| Data Category | Examples | Purpose | Legal Basis |
|---|---|---|---|
| Identity Data | Full name, date of birth, national ID or passport number | KYC verification, age verification (21+), fraud prevention | Legal obligation; Contract performance |
| Contact Data | Email address, mobile phone number, residential address | Account communication, transaction notifications, support | Contract performance; Legitimate interests |
| Financial Data | bKash wallet number, Nagad number, Rocket number, Upay number, bank account details | Processing deposits and withdrawals in Bangladesh Taka (৳) | Contract performance; Legal obligation |
| Technical Data | IP address, device type, browser type and version, operating system, session tokens | Platform security, fraud detection, service optimisation | Legitimate interests |
| Usage Data | Pages visited, games played, bets placed, session duration, click-path data | Platform improvement, responsible gaming monitoring, personalisation | Legitimate interests; Consent |
| Communications Data | Support tickets, live chat transcripts, email correspondence with liv18 | Customer support, dispute resolution, quality assurance | Contract performance; Legitimate interests |
| Marketing Preferences | Opt-in/opt-out status for promotional emails and SMS | Sending relevant promotions including BPL cricket bonuses and Eid offers | Consent |
liv18 is committed to protecting the personal data and privacy of every player who uses our online betting and casino platform. This Privacy Policy has been prepared in formal English and sets out a comprehensive account of how liv18 handles personal data — from the moment you visit the site, through the registration and KYC process, through to the ongoing management of your account.
This policy applies to all players accessing liv18 from Bangladesh, including residents of Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. It applies to all services offered through the liv18 platform, including cricket betting, live casino, slots, crash games such as Space Max, and card games such as Callbreak Quick.
This policy should be read alongside the liv18 Terms & Conditions and our Responsible Gaming Policy, both of which are published on this website. Where there is any conflict between this Privacy Policy and another liv18 document in relation to data protection matters, this Privacy Policy shall prevail.
For the purposes of this Privacy Policy, liv18 (operating at https://liv18.io) acts as the data controller in respect of all personal data collected from players using the platform. As data controller, liv18 determines the purposes for which personal data is collected and the means by which it is processed.
If you have any questions regarding how liv18 processes your personal data, or if you wish to exercise any of your rights under this policy, you may contact our data protection team using the contact details set out in Section 14 of this policy.
liv18 collects personal data from players through several channels, including the account registration process, the KYC verification process, deposits and withdrawals, gameplay activity, customer support interactions, and passive technical collection via the platform itself. The specific categories of data collected are summarised in the table above and described in further detail below.
Registration Data: When you create a liv18 account, we collect your chosen username, email address, mobile phone number, date of birth, and the country and city of your residence. This data is required to create and maintain your account.
KYC Verification Data: Before your first withdrawal is processed, liv18 requires you to complete identity verification. This involves submitting a copy of a government-issued identity document (such as your National Identity Card or passport) and, in some cases, a proof of address document. This data is used solely for the purpose of verifying your identity and age and complying with our anti-money-laundering obligations.
Financial Data: To process deposits and withdrawals in Bangladesh Taka (৳), we collect the mobile wallet numbers and bank account details you provide. We do not store full payment card numbers. All financial data is encrypted at rest and in transit.
Technical and Usage Data: Our platform automatically collects certain technical data when you access the site, including your IP address, browser type and version, device type, operating system, and session identifiers. We also collect usage data describing how you interact with the platform — including which games you play, how long your sessions last, and which pages you visit. This data is used to maintain platform security, monitor for fraudulent activity, and improve the overall user experience.
liv18 uses the personal data it collects for the following specific purposes:
- Account Creation and Management: To register your account, verify your identity, manage your account settings, and communicate with you about your account.
- Transaction Processing: To process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard. All transactions are denominated in Bangladesh Taka (৳).
- Fraud Prevention and Security: To monitor account activity, detect and prevent fraudulent behaviour, enforce our Terms & Conditions, and protect the integrity of the platform and other players.
- Responsible Gaming: To monitor gameplay patterns that may indicate problem gambling behaviour and to provide players with responsible gaming tools including deposit limits, cooling-off periods, and self-exclusion.
- Customer Support: To respond to your enquiries, resolve disputes, and improve the quality of our customer support service.
- Legal Compliance: To comply with applicable anti-money-laundering regulations, age verification requirements, and any other legal obligations that apply to liv18's operations.
- Platform Improvement: To analyse usage patterns and improve the features, performance, and reliability of the liv18 platform.
- Marketing (with consent): To send you promotional communications about bonuses, seasonal offers, and new game launches — but only where you have provided explicit consent to receive such communications.
liv18 does not use your personal data for automated decision-making processes that produce significant legal or similarly significant effects on you without human review.
liv18 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contract Performance: Processing is necessary to perform our contract with you — for example, to operate your account, process transactions, and deliver the gaming services you have requested.
- Legal Obligation: Processing is necessary to comply with legal obligations applicable to liv18, including KYC identity verification, anti-money-laundering checks, and age verification to confirm players are 21 years of age or older.
- Legitimate Interests: Processing is necessary for liv18's legitimate business interests, such as fraud detection, platform security, and service improvement, provided those interests are not overridden by your privacy rights.
- Consent: For certain processing activities — in particular, the sending of marketing communications and the use of non-essential cookies — we rely on your explicit consent. You may withdraw your consent at any time by contacting [email protected].
liv18 does not sell your personal data to third parties. We do not share your data with advertisers, data brokers, or any external party for their own commercial purposes. Your personal data may, however, be shared in the following limited circumstances:
- Payment Processors: We share financial data with the payment service providers necessary to process your deposits and withdrawals, including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and card processors. These providers handle your financial data under their own privacy policies and applicable regulations.
- Game Studio Partners: Certain games on liv18 are provided by third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive technical session data necessary to deliver their games. They do not receive your full identity or financial data.
- Identity Verification Services: We use third-party KYC service providers to verify the identity documents you submit. These providers process identity data under strict confidentiality obligations and solely for the purpose of verification.
- Fraud Prevention Services: We may share technical data including IP addresses and device fingerprints with fraud detection and security service providers for the purpose of identifying and preventing fraudulent activity on the platform.
- Legal Authorities: liv18 will disclose personal data to law enforcement, regulatory authorities, or courts where required to do so by applicable law, a valid court order, or in response to a legitimate legal process.
- Business Transfers: In the event of a merger, acquisition, or transfer of liv18's business operations, your personal data may be transferred as part of that transaction, subject to the same protections described in this policy.
All third parties with whom liv18 shares personal data are required to handle that data in accordance with applicable data protection standards and to use it only for the purposes for which it was shared.
liv18 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small data files placed on your device when you visit our site. They serve several important functions:
- Essential Cookies: Required for the platform to function. These include session authentication cookies that keep you logged in, security tokens that protect against cross-site request forgery, and cookies that remember your language and currency preferences. Essential cookies cannot be disabled without preventing the platform from functioning.
- Analytics Cookies: Used to collect aggregated, anonymised data about how players navigate the platform, which pages are most visited, and where technical errors occur. This data helps liv18 identify and fix issues and improve the overall user experience.
- Performance Cookies: Used to measure how quickly pages load and how live game streams perform for different device types and connection speeds, particularly relevant for players in Dhaka, Chittagong, and other major cities across Bangladesh.
- Marketing Cookies (Consent Required): Where you have consented, these cookies allow liv18 to show you relevant promotional content about new games, bonus offers, and cricket betting opportunities during BPL and IPL seasons.
You may manage your cookie preferences by adjusting the settings in your web browser. Please note that disabling certain categories of cookies may affect the functionality of the liv18 platform.
liv18 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and Identity Data | Duration of account plus 5 years after closure | Legal obligation; dispute resolution |
| KYC Verification Documents | Duration of account plus 5 years after closure | Anti-money-laundering legal requirements |
| Financial Transaction Records | 7 years from the date of transaction | Financial record-keeping obligations |
| Technical and Usage Data | 13 months from collection | Fraud detection; platform analytics |
| Customer Support Communications | 3 years from the date of the interaction | Quality assurance; dispute resolution |
| Marketing Preference Records | Until consent is withdrawn plus 1 year | Demonstrating compliance with consent requirements |
Upon the expiry of the applicable retention period, personal data is securely and irreversibly deleted or anonymised such that it can no longer be attributed to any identifiable individual. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes.
liv18 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or destruction. Key security measures include:
- 256-bit SSL/TLS Encryption: All data transmitted between your device and liv18's servers is encrypted using industry-standard TLS protocols. You can verify this by checking for the padlock icon in your browser's address bar when visiting https://liv18.io.
- Encryption at Rest: Personal data and financial records stored in liv18's databases are encrypted at rest using AES-256 encryption, ensuring that data is protected even in the unlikely event of a storage breach.
- Access Controls: Access to personal data is strictly limited to authorised liv18 personnel who require it to perform their designated role. All staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
- Certified Fair-Play RNG: Our gaming systems use independently certified random number generation (RNG) systems to ensure fair outcomes. This certification process also involves security audits of the platform infrastructure.
- Fraud Detection Systems: liv18 operates around-the-clock automated fraud detection systems that monitor account and transaction activity for indicators of compromise, identity theft, or financial crime.
- Incident Response: In the event of a personal data breach that poses a risk to the rights and freedoms of affected players, liv18 will notify affected individuals and the relevant authorities as promptly as practicable and in accordance with applicable legal requirements.
While liv18 takes all reasonable and appropriate steps to protect your personal data, no digital platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for using a secure and up-to-date device and browser when accessing the platform.
As a player on the liv18 platform, you have the following rights in respect of your personal data. You may exercise any of these rights at any time by contacting our data protection team at [email protected] free of charge. liv18 will respond to all valid requests within 30 calendar days of receipt.
Player Rights
Your Data Protection Rights Explained
liv18 respects and upholds the following rights for every registered player. These rights are provided at no cost and can be exercised at any time by contacting our data protection team.
Right of Access
You have the right to request a copy of all personal data that liv18 holds about you. This is sometimes called a Subject Access Request (SAR). We will provide a structured, commonly used, machine-readable copy of your data within 30 days of receiving a valid request.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Where possible, you may update certain details (such as your contact number) directly via your account settings. For other corrections, contact our support team.
Right to Erasure
You may request that liv18 delete your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw consent. Note that erasure may not be possible where liv18 is required to retain data by law.
Right to Restrict Processing
You may request that liv18 suspend the processing of your personal data in certain situations — for example, while you contest the accuracy of the data, or while an objection you have raised is being considered. During any restriction period, we will continue to store your data but will not actively process it.
Right to Data Portability
Where processing is based on your consent or on contract performance, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to request that it be transmitted to another service provider where technically feasible.
Right to Object
You have the right to object to the processing of your personal data where liv18 relies on legitimate interests as its legal basis. You also have an unconditional right to object to the processing of your data for direct marketing purposes, including profiling related to marketing. We will honour such objections without requiring you to provide a reason.
The liv18 platform is strictly for adults aged 21 years and above. liv18 does not knowingly collect, process, or store personal data from any person under the age of 21. All players are required to confirm their age during the registration process, and to submit valid identity documents confirming they are 21 or older during the KYC verification process.
If liv18 becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted immediately and the associated account will be closed without delay. If you have reason to believe that a minor has registered an account on the liv18 platform, please contact us immediately at [email protected] so that we can take prompt action.
Parents and guardians are encouraged to use appropriate parental control software to prevent minors from accessing online betting and casino platforms. liv18 takes its age restriction obligations seriously and applies robust age verification procedures at the account registration and withdrawal stages.
liv18 will only send you promotional or marketing communications where you have provided your explicit consent to receive them. Marketing communications may include information about new games, bonus offers, seasonal promotions (such as Eid special offers, Pohela Boishakh promotions, BPL cricket betting bonuses, and IPL seasonal offers), and platform updates.
You may withdraw your consent to receive marketing communications at any time by:
- Clicking the unsubscribe link included in any marketing email sent by liv18;
- Updating your communication preferences in your account settings; or
- Contacting our support team at [email protected] with a request to be removed from our marketing list.
Withdrawal of consent to receive marketing communications will not affect the lawfulness of any processing that occurred prior to the withdrawal, and it will not affect liv18's ability to send you transactional or service-related communications (such as account notifications, withdrawal confirmations, or security alerts), which are sent on the basis of contract performance rather than consent.
liv18 does not share your contact details with third-party advertisers or marketing agencies for their own marketing purposes.
liv18 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, our business operations, or the services we offer. When material changes are made, liv18 will update the "Last Updated" date at the top of this policy and, where practicable, notify registered players by email or via an in-platform notification.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data. Your continued use of the liv18 platform following the publication of any updated version of this policy constitutes your acknowledgement of the changes and your agreement to be bound by the updated terms.
If any proposed change would materially reduce your privacy rights or change how we use data that was previously collected on the basis of your consent, we will obtain fresh consent from you before applying those changes to your data.
If you have any questions about this Privacy Policy, wish to exercise any of your data protection rights, or have a concern about how liv18 has handled your personal data, please contact our data protection team. All enquiries should be directed to our support team, whose contact details are provided below.
Email (plain text, not a link): [email protected]
Response time: Within 30 calendar days of receipt of a valid request.
All correspondence must be submitted in English. Please include your registered account username and a clear description of your request or concern.
liv18 is committed to resolving all privacy-related complaints promptly, fairly, and in good faith. If you submit a complaint, we will acknowledge receipt within 5 business days and provide a substantive response within 30 calendar days.
If you are not satisfied with our response to your complaint, you may escalate your concern to the relevant data protection authority or seek an independent legal remedy. liv18 will cooperate fully with any such process.
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